Lifecycle Marketing Analyst
PayJoy
Marketing & Communications, IT
Mexico City, Mexico
Posted on Dec 4, 2025
The Lifecycle Marketing Analyst is responsible to implement and execute lifecycle campaigns within our CRM focused on the credit line and card business.
Responsibilities
- Implement lifecycle campaigns for acquisition, retention, and engagement.
- Implement messages and creatives in our CRM, in partnership with brand teams.
- Implement rapid testing to determine optimal campaigns to drive business goals.
- Implement A/B testing for campaigns, including analysis of results and performance.
- Orchestrate and optimize campaign flows within the CRM platform, including establishing relevant events and triggers.
Qualifications
- Bachelor's degree or studying in a field related to data analysis.
- 2+ years of experience running effective campaigns in a start up or high growth environment.
- Experience diagnosing non performing campaigns and strategising rapidly to course correct and test alternate campaigns (messaging, format, channel, cohorts), designing content and campaigns that drive business outcomes and whatsapp, in-app push and messaging channels.
- Knowledge of large-scale bespoke application or Content Analytical mindset, experience with A/B testing, some familiarly with SQL and G-suite.
Benefits
- 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
- Life insurance.
- Phone finance, Headphone, home office equipment and wellnes perks.
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 MXN monthly restaurant coupons
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk