Marketing Technology Manager
PayJoy
Marketing & Communications, IT
Mexico City, Mexico
Posted on Feb 21, 2025
About PayJoy
PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry. As of 2024 we have brought billions of dollars in credit to 12 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term.
This role
The Marketing Technology Manager is responsible for building and managing core marketing technology functions across: CRM, CDP, and messaging as email, whatsapp, SMS/RCS, chatbots for sales and support as zendesk, talkdesk and AI-powered chatbot platforms; by understanding clearly business use cases, and be able to identify appropriate tools, process and operations improvements to support automation and scale of our marketing campaigns - both for acquisition, retention, referral, and lifecycle campaigns; as well what kind of automations, and data systems are necessary for growth campaigns.
Responsibilities
- Ensure sales and revenue KPIs are achieved through implementing effective automations for marketing acquisition, outbound campaign, chatbot and lifecycle tools.
- Build sales and support chatbots .
- Monitor tools and platform quality including e.g. up-time, accurate delivery, performance.
- Ensure key campaign metrics are measured and reported correctly.
- Establish and monitor quality standards for marketing campaigns and sales teams.
- Standardize the use of automation and customer relationship management tools in all countries in which we operate.
- Control, approve and contract support tools.
- Identify opportunities for cost and efficiency optimization in sales and marketing channels.
Requirements
- Bachelor's degree or studies in a field related to marketing, communication, or advertising.
- 7+ years of experience in the customer support area, leading multicultural and remote teams, in start-up environments building new systems and processes, ideally with experience in revenue operations, growth hacking teams, or marketing technology operations.
- Expertise in building sales-oriented chatbots and flows, and setting up automations through no-code tools, webhooks and/or directly working with APIs.
- Advanced knowledge of CRM tools such as customer.io, braze, Zendesk, Talkdesk, automation tools.
- Knowledge of SQL, python, use of BI tools inside CRM and automations tools.
- Desirable knowledge CS, webdesign, CRO, SEO, support tools that use artificial intelligence.
- Knowledge of calculation methods for main c.x indicators as well as renowned performance models for the market in which Payjoy operates.
- Strong attention to detail and ability to understand and solve use cases from first principles, including comfort with understanding new tools and systems rapidly.
- Ease and confidence in making complex decisions.
- Knowledge of risk management models and matrices.
Benefits
- 100% Company-funded Health and Dental insurance for employees and immediate family members.
- Life insurance.
- Phone finance, Headphone, home office equipment and fitness perks.
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening