Marketing Senior Manager
PayJoy
Marketing & Communications
Johannesburg, South Africa
Posted on Oct 11, 2024
About PayJoy
PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry. As of 2024 we have brought billions of dollars in credit to 12 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term.
This role
PayJoy is hiring a Senior Marketing Manager for South Africa to drive growth in our B2B2C retail channel and B2C online and offline channels. You are an all-rounder marketer with a strong orientation towards data-driven marketing. You will have a track record of experimentation, testing and showing results at scale through growth marketing, brand marketing and 360 marketing.
As Senior Marketing Manager, you will be responsible for developing, implementing and executing strategic marketing plans to attract potential customers, retain existing ones and help with the cross-selling strategy for the smartphone financing business. You will manage and coordinate campaigns (online and offline) to meet growth targets in partnership with the sales team.
Responsibilities
- Develop and execute marketing strategy for South Africa, with end to end budget ownership and accountability for vintage gross margin against marketing investment.
- Drive in-store marketing across retail network with thousands of points of sale, including
- - Align on joint marketing strategies with B2B retail partners and OEMs
- - Ensure coherent brand and messages throughout the customer journey
- - Co-ordinate with suppliers and field force sales team to ensure high coverage of quality materials at all points of sale
- - Drive growth through seasonal and always on marketing
- Ensure strong local brand identity in PR and customer campaigns. Invest to develop local brand identity and appropriate positioning in B2C and B2B2C marketing
- Drive B2C business through B2C retail channel and digital campaigns to drive customer acquisition and retention
- Partner with Country Manager and Head of Sales to implement and scale new go to market business model (new channels, new products, etc)
Requirements
- Bachelor’s degrees/Master's degrees: marketing, communication, advertising, or similar
- At least 5+ years of experience Fluency in English
- Track record of results in digital marketing, branding, and media expertise, with a strong bias for action
- Experience delivering commercial KPIs e.g. customer lifetime value, CAC, ROI, etc.
- Familiarity with basic SQL analysis
Desirable Experience
- Experience in trade marketing, POS material and in-store merchandising
- Experience with digital marketing and advertising, including Google and Facebook Ads, and other direct to consumer acquisition channels
- Experience taking new brands to scale including establishing agency relationships, new processes and other mechanisms
- Marketing-led growth in a startup environment
- Strong project management to lead and execute all elements of marketing programs, including budget, planning, and reporting
- PR background - public relations
Benefits
- Health Insurance
- Life insurance
- Pension Fund
- Vacations 20 days
- $2,000 USD annual Coworking Travel Perk
- $2,000 USD annual Professional Development Perk
- $500 USD annual Fitness Perk
- $500 USD Phone Finance allowance
- $250 USD Home Office equipment allowance
- $200 USD Headphone allowance
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening