Lifecycle Marketing Manager (SQL professional)
PayJoy
Marketing & Communications
Mexico City, Mexico
Posted on Saturday, July 13, 2024
About PayJoy
PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry. As of 2024 we have brought billions of dollars in credit to 12 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term.
This role
The Lifecycle Marketing Manager is responsible for campaigns to drive retention and activation goals. You will be measured by incremental impact on monthly active users and revenue, as well as optimization of CAC. You will have a strong quantitative and analytical orientation and proven results running a retention engine partner in B2C fintech. You will have experience working with Analytics, Risk and Product to tailor your strategy and strong attention to detail in execution.
Responsibilities
- Identify new campaign strategies and experiments to drive growth and retention through lifecycle marketing e.g. loyalty schemes, referral and retention incentives.
- Establish and execute omni-channel campaign strategy across: in-app push/messaging, whatsapp, SMS and other channels.
- Co-ordinate appropriate campaign copy, design and key visuals with designers.
- Implement A/B testing to improve campaign effectiveness.
- Oversight of optimal customer journey and experience to ensure retention e.g. supporting landing pages, CX chatbots and other assets.
- Manage and execute campaigns on CRM tools as well as explore paid marketing campaigns via custom lists on meta and other platforms.
- Partner with Commercial, Risk and Product teams to implement required tooling and instrumentation to track results.
Qualifications
- Experience managing omni-channel campaigns through CRM and other tools (e.g. Customer.io, Hightouch).
- Experience with SQL and data analysis.
- Experience with A/B testing and experimentation for retention.
Benefits
- Local benefits will apply, according to the country of hiring
- $2,000 USD annual Coworking Travel allowance
- $2,000 USD annual Professional Development allowance
- $500 USD annual Fitness allowance
- $500 USD Phone Finance allowance
- $250 USD Home Office equipment allowance
- $200 USD Headphone allowance
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening