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Brand Manager

PayJoy

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See open jobs at PayJoy.See open jobs similar to "Brand Manager" DNX Ventures.

Marketing & Communications

Mexico City, Mexico

Posted on Jul 13, 2024

About PayJoy

PayJoy is a mission-driven company dedicated to helping a billion people around the world step into the modern financial system for the first time and supporting them on a path to financial success. Founded in 2015, PayJoy’s “secret sauce” technology turns a smartphone into collateral to jumpstart unbanked consumers into the credit system. We reached profitability in 2020, reaching 10 million happy customers and over a billion dollars of sales in 2023.

This Role

The Brand Manager will develop and execute marketing strategies to elevate the PayJoy Credit Line and Card brand to drive audience engagement and growth. This role requires an entrepreneurial mindset with strong strategy and nimble execution. You should have experience delivering strong performance in organic and earned media and growing a B2C brand that is new to the market. You will be comfortable working in a fast-paced start-up environment.

Responsibilities

Brand activation to drive sales

Organic Social, OOH & Earned Media (Content calendar, community, content creation)

Develop social media content for PayJoy Credit Line and Card to drive engagement including UGC content and testimonials

Conceptualize and guide execution of organic content

Build customer community through digital and non-digital outreach to our most loyal and engaged customers

Develop and manage content calendars for materials and campaigns

Improve digital assets e.g. landing page optimization to drive more conversions

Brand stewardship

Ensure brand is cohesive across all channels and partners

Ensure strong storytelling and clarity on product offering online and in-store for PayJoy Credit Line and PayJoy Card

Manage internal design and external agencies (creative and marketing agencies) to execute

Develop precise briefs and manage internal and external content teams to execute

Co-ordinate RFPs, selection and management of marketing agencies

Qualifications

Bachelor’s degree in Marketing, Business Administration, Communication or a related field
Minimum of 5 years of experience in marketing, with a focus on brand management, organic social media, earned media and/or digital marketing
Proven experience building a new brand and driving organic brand awareness
Strong understanding of social media platforms, trends, and best practices
Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Experience working with external agencies and managing vendor relationships.
Strong analytical skills and the ability to translate data into actionable insights.

Benefits

Local benefits will apply, according to the country of hiring
$2,000 USD annual Coworking Travel allowance
$2,000 USD annual Professional Development allowance
$500 USD annual Fitness allowance
$500 USD Phone Finance allowance
$250 USD Home Office equipment allowance
$200 USD Headphone allowance

PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

PayJoy Principles

Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening