Brand Manager
PayJoy
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See open jobs at PayJoy.See open jobs similar to "Brand Manager" DNX Ventures.Marketing & Communications
Mexico City, Mexico
Posted on Jul 13, 2024
About PayJoy
PayJoy is a mission-driven company dedicated to helping a billion people around the world step into the modern financial system for the first time and supporting them on a path to financial success. Founded in 2015, PayJoy’s “secret sauce” technology turns a smartphone into collateral to jumpstart unbanked consumers into the credit system. We reached profitability in 2020, reaching 10 million happy customers and over a billion dollars of sales in 2023.
This Role
The Brand Manager will develop and execute marketing strategies to elevate the PayJoy Credit Line and Card brand to drive audience engagement and growth. This role requires an entrepreneurial mindset with strong strategy and nimble execution. You should have experience delivering strong performance in organic and earned media and growing a B2C brand that is new to the market. You will be comfortable working in a fast-paced start-up environment.
Responsibilities
- Brand activation to drive sales
- Brand stewardship
- Manage internal design and external agencies (creative and marketing agencies) to execute
Organic Social, OOH & Earned Media (Content calendar, community, content creation)
Develop social media content for PayJoy Credit Line and Card to drive engagement including UGC content and testimonials
Conceptualize and guide execution of organic content
Build customer community through digital and non-digital outreach to our most loyal and engaged customers
Develop and manage content calendars for materials and campaigns
Improve digital assets e.g. landing page optimization to drive more conversions
Ensure brand is cohesive across all channels and partners
Ensure strong storytelling and clarity on product offering online and in-store for PayJoy Credit Line and PayJoy Card
Develop precise briefs and manage internal and external content teams to execute
Co-ordinate RFPs, selection and management of marketing agencies
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communication or a related field
- Minimum of 5 years of experience in marketing, with a focus on brand management, organic social media, earned media and/or digital marketing
- Proven experience building a new brand and driving organic brand awareness
- Strong understanding of social media platforms, trends, and best practices
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Experience working with external agencies and managing vendor relationships.
- Strong analytical skills and the ability to translate data into actionable insights.
Benefits
- Local benefits will apply, according to the country of hiring
- $2,000 USD annual Coworking Travel allowance
- $2,000 USD annual Professional Development allowance
- $500 USD annual Fitness allowance
- $500 USD Phone Finance allowance
- $250 USD Home Office equipment allowance
- $200 USD Headphone allowance
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
This job is no longer accepting applications
See open jobs at PayJoy.See open jobs similar to "Brand Manager" DNX Ventures.