Companies you'll love to work for

DNX Ventures
DNX Ventures
54
companies
405
Jobs

Tech Lead - Marketing and Growth

PayJoy

PayJoy

Marketing & Communications, Sales & Business Development
São Paulo, SP, Brazil · Mexico City, Mexico
Posted on Tuesday, April 30, 2024
About PayJoy
PayJoy is a mission-driven company dedicated to helping a billion people around the world step into the modern financial system for the first time and supporting them on a path to financial success. Founded in 2015, PayJoy’s “secret sauce” technology turns a smartphone into collateral to jumpstart unbanked consumers into the credit system. We reached profitability in 2020, reaching 10 million happy customers and over a billion dollars of sales in 2023.
This Role
PayJoy is seeking an experienced growth marketing leader with expertise in B2C-oriented marketing technology and operations. You will be responsible for accelerating customer acquisition and retention by designing and implementing appropriate marketing technology for PayJoy, focusing on Credit Line and Card products.
You will work in close partnership with product, engineering and Go To Market leaders across multiple countries. You will have the ability to diagnose and propose right-size solutions for customer data management, customer engagement, automation with a focus on in-app, omni-channel and paid marketing. You will report to the Head of Go To Market, Credit Line and Card.
This is a high impact and urgent role with fast trajectory for career growth. If you have worked in a marketing, growth and GTM operations at a fast growing B2C company this is a good fit for you. You should have experience understanding and articulating technical goals, solving requirements and improving systems over time. You will need to work cross-functionally with product, engineering, risk, data, and commercial teams. Your initial focus will be on analytics platform, attribution, marketing performance management, data management (CDP), CRM and customer journey orchestration. You may have assessed, worked with or implemented vendors like: Braze, Hightouch, Customer.io, Intercome, Appsflyer, Segment, amongst others.

Responsibilities

  • Evaluate our current technology stack, business needs and implement appropriate tools for automation and scale of high impact customer retention and acquisition campaigns
  • Experience in marketing channels relevant to reaching the underbanked in developing markets - ranging from meta paid ads to whatsapp
  • Establish marketing technology stack with clear attribution for performance marketing, online-offline marketing and customer lifecycle campaigns
  • Deliver IRR positive marketing technology implementations that help PayJoy to scale our successful marketing practices
  • Establish appropriate data collection and analytics, partnering with Data Engineering and BI teams to systematically measure impact from marketing actions and A/B tests

Requirements

  • Bachelor's Degree or equivalent experience
  • 8+ years of experience in marketing technology and operations in a B2C company, preferably with LATAM fintech experience serving underbanked customers
  • Demonstrated impact scaling technology and operations in a marketing from startup to scale, including stage-appropriate MarTech investments with strong IRR
  • Experience collaborating cross-functionally with product, engineering and go-to-market
  • First-principles problem solver capable of independently assessing problems and proposing appropriate solutions
  • Experience working with developer tools, APIs and integrations, capable of communicating clear and prioritized requirements to Product and Engineering teams
  • Experience in customer retention and acquisition, CRM, growth hacking, marketing, operations and product marketing

Benefits

  • *** Benefits will change according to the Country of hiring
  • $2,000 USD annual Coworking Travel allowance
  • $2,000 USD annual Professional Development allowance
  • $500 USD annual Fitness allowance
  • $250 USD Home Office equipment allowance
  • $200 USD Headphone allowance
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed