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DNX Ventures
DNX Ventures

Marketing Analytics Manager



Marketing & Communications, Data Science
Bogotá, Bogota, Colombia
Posted on Tuesday, July 18, 2023
About PayJoy
PayJoy is a mission-driven company dedicated to helping a billion people around the world step into the modern financial system for the first time and supporting them on a path to financial success. Founded in 2015, PayJoy’s “secret sauce” technology turns a smartphone into collateral to jumpstart unbanked consumers into the credit system. We reached profitability in 2020, reaching 8 million happy customers and over a billion dollars of sales in 2023.
This Role
We are seeking a Marketing Analytics Manager to support initiatives to drive B2C customer acquisition, engagement, and retention as well as B2B2C growth through over 20,000 points of sale in seven countries.
This position offers an exciting opportunity to work on marketing initiatives with global impact. If you thrive in a dynamic, data-driven environment and have a strong focus on the customer, we would love to hear from you.


  • Increase top of funnel by designing and conducting analytics and implementing multi-channel campaigns, partnering with Marketing and Commercial teams.
  • Increase customer lifetime value by developing customer segmentation to support cross sell / upsell and bundling strategies.
  • Design and implement measurement and experimentation for initiatives to drive productivity in retail channels.
  • Ensure appropriate systems and tools are in place to execute and measure campaign success metrics, such as conversion and return on investment.


  • Experience working with growth and performance marketing campaigns.
  • Experience conducting AB testing and other evaluation approaches.
  • Ability to design and execute right-sized analytics to solve business problems.
  • Ability to develop scalable and automated reporting.
  • Ability to use SQL to construct sample populations and conduct experiment analysis.


  • 20 days of vacations
  • Service premium
  • Severance payment
  • Indefinite-term contract
  • Prepaid medicine
  • 2,000 USD annual International Business Travel
  • 2,000 USD annual Professional Development
  • 500 USD annual Fitness benefit
  • Phone finance 500 USD
  • Home office equipment 250 USD
  • Headset benefit 200 USD
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed