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Head of Regional Marketing

SafeBreach

SafeBreach

Marketing & Communications
United States · Canada · Mexico
Posted on Tuesday, June 25, 2024

Description

The Role

You’re creative, responsible, and expert at finding new avenues to increase demand while aligning with sales teams; we’re pioneers and innovators in the Breach and Attack Simulation market, and we want to continue to support the needs of our growing list of enterprise customers. Could we be a perfect match?

We are looking for a Head of Regional Marketing to join our growing team. This is a unique opportunity for a creative field and events marketer to have a major impact on how we expand our leadership, brand and customer relationships.

As the Head of Regional Marketing, you will be responsible for creating and executing a strategy that delivers integrated digital and experiential campaigns to the regions that SafeBreach serves. You love being a partner for sales, marketing, channel and cross-functional project teams, and you operate with a growth mindset, a data-informed approach, and a drive to deliver results.

Who We Are

Combining the Mindset of a CISO and the toolset of a Hacker, SafeBreach is the pioneer in breach and attack simulation (BAS) and is the most widely used continuous security validation platform. Our platform continuously executes attacks, correlates results to help visualize security gaps, and leverages contextual insights to highlight remediation efforts.

What We Offer

  • Excellent growth opportunities - make an impact in SafeBreach and your career!
  • Fully remote work and flexible PTO
  • Highly competitive salary and equity grants
  • Paid health and dental insurance
  • Monthly Phone and Internet stipend
  • Learning & Development stipend
  • Competitive employee referral bonus program

The Impact You Will Have

  • Craft & implement targeted global and regional marketing programs, including but not limited to field events, webinars, account-based marketing, & trade shows
  • Develop strategy and implement targeted customer and partner marketing programs and hosted events to meet marketing goals, including but not limited to user conferences, vertical-focused events, and high-touch dinners.
  • Review and report to stakeholders regularly on regional pipelines, program feedback, return on investment, attribution and iterations of future activities.
  • Partner and work closely with sales teams to craft account-level marketing plans for SafeBreach’s top strategic accounts.
  • Drive demand creation and lead generation activity in developing qualified sales leads and crafting brand awareness activities.
  • Partner closely with channel managers to execute local programs, campaigns and other relevant initiatives.
  • Plan and implement digital marketing campaigns to include account-based marketing, webinars and virtual programs for top vertical segments. Work with the Marketing team to ensure availability of content and other materials such as case studies, data-sheets, or give-aways whenever needed for campaigns.
  • Maintain the marketing calendar and regional budgets, supervise speaking opportunities, research and implement third-party conferences and collect information for relevant programs across the regions.

Who YOU Are

  • 7+ years of experience required with proven success within field marketing, sales enablement, regional marketing and/or events.
  • Demonstrated track record of high-quality results in field marketing, events and sales enablement in a B2B tech, SaaS or subscription business. Startup security company experience is highly preferred.
  • Strong familiarity with field marketing best practices, industry trends,, including expertise in developing and messaging to specific personas or industries.
  • Hands on do-er; someone who doesn’t shy away from the challenges of a startup environment
  • Data-driven leader who leans heavily on feedback, KPIs and analysis to identify the next best action
  • Exceptional proven collaboration with and between Sales, Customer Success, Marketing organizations. Strong interpersonal and relationship-building skills.
  • Strong familiarity with digital marketing, programmatic ABM, campaign frameworks, etc.
  • Excellent written communication skills and well- honed presentation skills.
  • Bachelor's degree required. Master's degree/MBA preferred.

What We Expect In A Great Candidate

  • Experience in the Breach & Attack Simulation (BAS) or cybersecurity space
  • Previous experience with industry channel partners preferred

You will LOVE this job if

  • You are passionate about our mission: to enable enterprises to identify gaps in their security architecture by leveraging the cyber attack
  • You are a natural team player who thrives in fast-paced startup environments, can deal with ambiguity and limited resources, wear multiple hats and handle ever-evolving goals and priorities.

Compensation Range: $125,000-155,000 Base + Bonus & Equity