Own it.

Define it.

Execute.

We are in search of a dynamic product marketing leader who will define the product marketing capability at Paystand and who can do the following:

Customer Proxy- Be the Voice of Our Customer (CFOs, Accountants, A/R):

• Conduct market research to identify customer needs, industry trends, and competitor insights to inform product positioning and messaging.
• Collaborate with the product management team to define product value propositions and create compelling product positioning statements.
• Stay up-to-date with industry trends, emerging technologies, and competitive landscape to drive innovation and maintain a competitive edge.

GTM Strategy- Get The Word Out:

• Create and deliver high-quality marketing collateral, including product presentations, sales enablement materials, website content, and case studies.
• Collaborate with the marketing team to develop and execute multi-channel marketing campaigns that drive our products' awareness, engagement, and adoption.
• Partner with the sales team to provide product training and enablement resources to support effective selling.
• Support the planning and execution of product launches and other marketing events.

Optimize- Get Better:

• Analyze and report on key metrics to assess the success of marketing campaigns and make data-driven recommendations for optimization.
• Collaborate with cross-functional teams to gather customer feedback and insights to inform product roadmap and enhancements.

Skills

• Ownership: The best person for this role will need to feel a radical sense of ownership over the product marketing capability within Paystand. Expect to be THE expert.
• Personal Passion: Your genuine interest in technology, fintech, and blockchain will make this job more than a paycheck.
• Bold and Kind: You know how to say hard things nicely.
• Organized Project Management: you push projects along and keep track of it all. You are the squeaky wheel, keeping the ship moving with no excuses.
• Urgent: There will never be enough time or resources, but that doesn’t stop you from completing your projects.
• Must be comfortable working in an office, online, and in the open: slacks, camera-on calls, and distributed teams.

Technical Qualifications

• Bachelor's degree in marketing, business, or a related field. MBA or advanced degree is a plus.
• Minimum of 3 to 5 years of experience in product marketing, preferably within the fintech industry or related technology sectors.
• Strong understanding of product marketing principles and practices, including market research, positioning, messaging, and go-to-market strategies.
• Excellent written and verbal communication skills, with the ability to create persuasive and engaging marketing content.
• Demonstrated experience in developing and executing successful marketing campaigns across various channels.
• Analytical mindset with the ability to interpret data, track key metrics, and make data-driven decisions.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Experience working with cross-functional teams and effectively collaborating with stakeholders at all levels of the organization.

Perks

• Salary + competitive equity in a high-growth-stage startup.
• Flexible in-office work model.
• Stock Options.
• Flexible and Generous PTO (vacations).
• Monthly Medical Stipend.
• Free snacks & paid meals.
• Your own equipment & tools.
• Mentorship, learning & education programs.
• Smart, motivated team that likes to have fun.
• Mission-driven culture, where your work matters.