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Sr. SEO & ASO Lead

Passage

Passage

Marketing & Communications
United States · Canada · Remote
Posted on Saturday, June 1, 2024
We all have important information we need to manage, and protecting it should be easy. Over 100,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.
We are seeking an extremely seasoned and data-oriented Manager, SEO and ASO to join our Growth team to deliver top visibility and engagement for 1Password products across the world’s largest search engines. In this role, you will drive our SEO and ASO strategies to increase multi-product traffic, self-service signups, and sales leads for B2B segments, while also driving traffic and signups for B2C as part of our global marketing team. You are excited to lead strategic planning, channel data management, external partners, and internal stakeholders to validate, represent, align, and act on high-performance SEO and ASO opportunities for a variety of 1Password teams. You’ll define processes and ways of working between marketing, content, product, design, analytics, and engineering to maximize cross-functional efficiency and execute timelines for global SEO and ASO work. We are looking for a naturally curious, motivated, and analytical leader who can efficiently coordinate opportunities, develop and execute KPIs, and report on SEO and ASO performance strategies regularly to stakeholders and executive teams.
This is a remote opportunity within Canada and the US.

What we're looking for:

  • 7-10 years of experience in SEO, content strategy required, SEM experience a plus
  • 4 years of experience defining marketing processes in multi-disciplinary environments
  • 2 years of experience in mobile, desktop, and browser extension app store optimization
  • 2 years of agency management experience
  • 2 years of managing people
  • Advanced knowledge of channel marketing strategies and processes to help us fortify the foundation for SEO and ASO programs
  • Up to date on the latest trends in ASO and SEO best practices, Google quality guidelines, and ranking factors
  • Expert with tools like Looker, Google Analytics, Google Search Console, SEMRush, Screaming Frog, AppTweak, etc.
  • Deep understanding of marketing data management to support SEO and ASO channel reporting
  • Experience with both self-service B2C, B2B, and sales assisted motions
  • Excellent verbal and written communication skills, experience presenting to executive audiences
  • Skilled at partnering and gaining support from content, engineering, design, product, and marketing teams
  • Knowledge of A/B testing and best practices
  • Ability to prioritize, multi-task, and deliver high-quality work with attention to detail
  • Positive attitude, grit, flexibility, curiosity, and problem-solving growth mentality

What you can expect:

  • Partner with marketing stakeholders, analytics, finance, and leadership to develop global SEO and ASO strategies through data-driven planning, opportunity assessment, and reporting to identify critical KPIs, set goals, and forecast performance for ongoing optimization
  • Manage an extended team of external agency and vendor partners, as well as an internal SEO Analyst to systematize processes that ultimately increase organic channel efficiency and impact across the marketing funnel
  • Develop short-term and long-term SEO strategies, including keyword list management, site architecture, and content optimization recommendations
  • Partner with the content, web, and campaigns teams to evolve how we integrate SEO recommendations into marketing project planning - from discovery and research through activation and reporting
  • Manage all aspects of global ASO to optimize promotional placements, metadata, and media to improve app visibility and engagement across a variety of storefronts
  • Coordinate with product, design, and analytics to plan, run, and report on A/B tests to improve app store engagement and downloads
  • Keep up-to-date on the latest key industry trends and algorithm changes, as well as SEO and ASO best practices, strategies and technologies
  • Report on plan results, insights, and recommendations weekly, monthly, and quarterly
  • Strong leadership skills with an ability to inspire, develop, and lead a world-class team
  • 1Password is on a mission to make the internet a more secure place – you get to be a key part of reaching and educating a wider audience
  • Be a part of a team to plan and develop new, creative ideas to support our customers understanding of the importance of security and privacy
  • Until the Sr. SEO Analyst is hired, we will need this role to be “in the weeds” with BAU processes until their team is fully onboarding (~2 months)
USA-based roles only: The Annual base salary for this role is between $122,000 USD and $164,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada-based roles only: The Annual base salary for this role is between $112,000 CAD and $152,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
What we offer:
We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:
Health and wellbeing
> 👶 Maternity and parental leave top up programs
> 👟 Wellness spending account
> 🏝 Generous PTO policy
> 💖 Company-wide wellness days off scheduled throughout the year
> 🧠 Wellness Coach membership
> 🩺 Comprehensive health coverage
Growth and future
> 📈 Employee stock option program for all full time employees
> 💸 Retirement matching program
> 💡 Training budget, 1Password University access, and learning sessions
> 🔑 Free 1Password account (and friends and family discount!)
Flexibility and community
> 🤝 Paid volunteer days
> 🌎 Employee-led DEI&B programs and ERGs
> 🏠 Fully remote environment
> 🏆 Peer-to-peer recognition through Bonusly
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this your Talent Partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
Candidate Privacy Notice
When you apply for a position, refer a candidate, or are being considered for a role at AgileBits, Inc. (dba 1Password, 1Password, we, us, or our), your information is stored in Lever, in accordance with Lever's Service Privacy Notice. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background.
Candidates may also optionally choose to self-identify their race/ethnicity, gender identity, sexual orientation, age, and disability. These answers will help us evaluate our diversity and belonging efforts. You do not have to answer these questions—your answers will not be linked to your name or job application, will not be visible to the hiring manager reviewing your application, and will in no way affect your job application. If you have any questions about the collection or use of this information, please contact [dpo@1password.com].
When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how we use or process your information, or if you would like to ask to access, correct, or delete your information, please contact our privacy team at [dpo@1password.com] or through 1Password Support.