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Senior Product Marketing Manager

ICEYE

ICEYE

Marketing & Communications, Product
Espoo, Finland
Posted on Tuesday, April 30, 2024

Who are we?

ICEYE is an International NewSpace company headquartered in Finland with colleagues from over 57 countries. Our team is a tight-knit group of experts across many disciplines (e.g., engineering, software development, radar technology, etc.). We’re innovative, driven people who strive for excellence in everything we do. Teamwork, curiosity, and having fun are core values to Making the impossible possible in New Space. Join our team today!

What do we do?

ICEYE is building and operating its commercial constellation of small Synthetic Aperture Radar (SAR) satellites with SAR data available to customers. Our satellites acquire images of Earth at any time – even when it’s cloudy or dark – providing commercial and government partners with unmatched persistent monitoring capabilities. Information derived from our SAR images helps customers make data-driven decisions to address time-critical challenges in various sectors, such as maritime, disaster management, insurance, and finance.

What are we looking for?

An experienced Product Marketing Manager that can shape ICEYE’s product marketing strategy, market positioning and competitive intelligence in line with other functions, drive end-to-end product launches and related implementation to target prospective customers, and convert prospects into paying customers through consistent communication. This role is also responsible for producing top notch sales enablement materials, presentations and related content assets. If you are looking for new challenges in a fast growing environment, you like to take ownership of projects and you enjoy working both with product teams and sales teams, please keep reading!

Responsibilities

  • Lead the product marketing strategy for the data and the missions products, aligned with product roadmaps, including defining value propositions and outlining product marketing deployment timelines
  • Lead and manage product launch campaigns ensuring alignment with product and marketing teams
  • Lead the development of product marketing content and sales enablement material
  • Educate your marketing colleagues, sales and other departments on current product messaging
  • Conduct competitor analysis and own the competitive positioning of the ICEYE data and missions products
  • Work very closely with both product and sales teams to understand customer feedback and constantly evolve the product messaging
  • Collect data and insights from cross-functional teams, market research, customers and business partners and connect the dots to ensure good decision making throughout the customer lifecycle
  • Work closely with the Content Marketing Manager and the wider marketing team to ensure alignment of the overall data and missions marketing campaigns
  • Negotiate and manage budgets to execute our product marketing vision at scale
  • Contribute to write up and document case studies and situation reports

Process

  1. TA Screening (45min)
  2. Hiring Manager call (60 min)
  3. Call with Head of Missions Sales (60 min)
  4. Task
  5. Task Debrief (60 min)
  6. Decision