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Marketing Operations Manager

Fieldguide

Fieldguide

Marketing & Communications, Operations
San Francisco, CA, USA · Remote
Posted on Saturday, June 22, 2024

About Us:

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses.

We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Bessemer, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Eric Ries, and more.

We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.

As an early-stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

About the Role:

Are you a skilled Marketing Operations professional with a knack for navigating the intricacies of HubSpot? We're looking for a dynamic and results-driven Marketing Operations Manager to join our team and elevate our marketing efforts to new heights.

As the Marketing Operations Manager, you will focus on the North American market on the Marketing team while working closely with Sales team members. Your mission is to optimize the execution, tracking, and reporting of marketing campaigns. This role will handle the coordination and execution of online and offline marketing campaign operations and communication with all stakeholders. Execution and prioritization with accuracy and timeliness are crucial for this position.

What You’ll Do:

  • Build HubSpot marketing campaigns, emails, webinars, forms and registration pages and workflows following best practices and team policies.

  • Maintain and use integrations (e.g., On24, Webflow, Eventbrite, SplashThat, Apollo, Neverbounce) within HubSpot to support Marketing and Sales.

  • Manage data integrity within HubSpot to ensure accurate and up-to-date information across teams.

  • Improve email deliverability and sending practices to ensure appropriate contact frequency.

  • Ensure compliance with applicable data management regulations in marketing operations.

  • Implement and verify correct tracking and attribution processes.

  • Collaborate with Marketing to design, test, and optimize multi-channel campaigns.

  • Support channel owners with list uploads and enrichment, data hygiene, asset creation, campaign execution, and operational tasks.

  • Lead delivery to sales thru routing rules.

  • Partner with the Data team for accurate and relevant data flow from HubSpot to other platforms for reporting.

  • Document marketing and sales operations processes in Notion and track project involvement on Monday.com.

About You:

  • 4+ years in a B2B SaaS Marketing Ops role in a small–medium company that is scaling.

  • Proven experience building Marketing Campaign assets (emails, forms, landing pages, lists) and workflows in Hubspot as a Marketing Operations professional.

  • Proficiency in all areas of Hubspot at the Enterprise level (MarketingHub Enterprise, CRMHub Enterprise, and OperationsHub).

  • Working knowledge of HTML, advanced data analysis, and dashboarding skills.

  • You have a track record of building sustainable, automated solutions for time-consuming, repetitive tasks.

  • You have a very good knowledge of B2B software marketing methodologies.

  • Experience with On24, Webflow, Apollo.io, Kickbox, SplashThat, Monday.com

  • You are a resourceful and creative problem-solver, with strong analytical skills and high attention to detail.

  • Ability to work in a fast-paced environment and respond to requests promptly.

  • Strong analytical skills with the ability to derive insights from data.

  • Excellent communication and collaboration skills.

More about Fieldguide:

Fieldguide is a values-based company. Our values are:

  • Fearless - Inspire & break down seemingly impossible walls.

  • Fast - Launch fast with excellence, iterate to perfection.

  • Lovable - ​​Deliver happiness & 11 star experiences.

  • Owners - Execute & run the business with ownership.

  • Win-win - Create mutual value & earn trust for life.

  • Inclusive - Scale the best ideas with inclusive teams.

Some of our benefits include:

  • Competitive compensation packages with meaningful ownership

  • Unlimited PTO

  • 401k

  • Wellness benefits, including a bundle of free therapy sessions

  • Technology & Work from Home reimbursement

  • Flexible work schedules