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Senior Manager, Customer Marketing

Fieldguide

Fieldguide

Marketing & Communications, Customer Service, Sales & Business Development
San Francisco, CA, USA · Remote
Posted on Wednesday, June 12, 2024

About Us:

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses.

We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more.

We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.

As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

What You’ll Do:

  • Create content, resources, and lead programs to help drive customer expansions.

  • Develop and execute strategies to increase customer retention and engagement and work closely with the customer success team to align on customer goals and outcomes.

  • Work with the product marketing manager to create resources that help customers maximize the value of our product.

  • Serve as a liaison between customers and the product team to relay customer insights and suggestions.

  • Create, launch, and manage Customer Advisory Boards (CAB).

  • Create and manage customer loyalty programs, customer reference and testimonial programs and execute strategies to foster a sense of community among customers.

  • Manage and grow and monitor online customer communities, collaborating closely with Customer Success (CS) leaders.

  • Create case studies and success stories showcasing customer experiences and manage educational content, such as tutorials, webinars, and product training sessions.

  • Track and report on key customer marketing metrics, such as customer satisfaction, Net Promoter Score, and customer lifetime value.

About You:

  • You have 6+ years of experience in a customer marketing role within a fast-growing B2B technology company, including 4+ years in a leadership capacity.

  • Strong understanding of customer retention strategies and customer relationship management.

  • Excellent communication and interpersonal skills.

  • Proficiency in using customer feedback tools and analytics platforms.

  • Ability to create compelling content and manage multiple projects simultaneously.

  • Strong analytical skills and data-driven mindset.

More about Fieldguide:

Fieldguide is a values-based company. Our values are:

  • Fearless - Inspire & break down seemingly impossible walls.

  • Fast - Launch fast with excellence, iterate to perfection.

  • Lovable - ​​Deliver happiness & 11 star experiences.

  • Owners - Execute & run the business with ownership.

  • Win-win - Create mutual value & earn trust for life.

  • Inclusive - Scale the best ideas with inclusive teams.

Some of our benefits include:

  • Competitive compensation packages with meaningful ownership

  • Unlimited PTO

  • 401k

  • Wellness benefits, including a bundle of free therapy sessions

  • Technology & Work from Home reimbursement

  • Flexible work schedules