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VP, Marketing

Fieldguide

Fieldguide

Marketing & Communications
San Francisco, CA, USA · Remote
Posted on Monday, December 4, 2023

About us:

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses.

We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Eric Ries, and more.

We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.

As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

The role

As VP of Marketing, you will work directly with our CEO and VP of Sales to play an essential role in building Fieldguide’s marketing function from the ground up. You will lead significant impact by defining Fieldguide’s messaging and product category in a dynamic risk and compliance marketplace.

What you’ll do

  • Define the vision and direction of product marketing at Fieldguide including, demand generation and campaign management to reach revenue goals

  • Develop Fieldguide’s messaging and positioning by deeply understanding customer needs through customer, industry and competitive research

  • Work in cross collaboration with CEO, VP Sales and VP Customer Success to launch campaigns, new products, and features

  • Identify and create content to drive demand at every stage of the buyer journey, from thought leadership to case studies

  • Influence brand identity and category design, and drive it home through public relations, analyst relations, social marketing, and campaigns

  • Build and lead the marketing team by hiring, training and retaining world-class talent

  • Create sales enablement collateral to equip a growing sales team and accelerate the sales cycle

The unicorn we’re looking for:

  • 8+ years of marketing experience at leading Vertical SaaS companies, with previous VP level experience.

  • 4+ years of leadership experience in a high-growth SaaS company. Preferably experience building and leading a team from the ground up.

  • Proficiency across marketing disciplines, particularly demand generation and product marketing.

  • Deep industry knowledge of assurance and advisory services, preferably with exposure to cybersecurity or regulatory standards. Prior experience marketing to accounting or other professional services firms is also preferred.

  • Storyteller with excellent written and verbal communication skills. You have an obsessive attention to detail.

  • A scrappy self-starter who is comfortable with being involved with product marketing strategy from beginning to end.

  • Mission-first team player. You’re joining an early-stage, hard-working team that trusts each other deeply. We won’t compromise on this.

Fieldguide is a values-based company. Our values are:

  • Fearless - Inspire & break down seemingly impossible walls.

  • Fast - Launch fast with excellence, iterate to perfection.

  • Lovable - ​​Deliver happiness & 11 star experiences.

  • Owners - Execute & run the business with ownership.

  • Win-win - Create mutual value & earn trust for life.

  • Inclusive - Scale the best ideas with inclusive teams.

Some of our benefits include:

  • Competitive compensation packages with meaningful ownership

  • Unlimited PTO

  • Wellness benefits, including a bundle of free mental health sessions

  • Technology stipend

  • Flexible work schedules